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So, like that's probably one of the biggest mistakes that even I made as a young entrepreneur is I wanted to help everybody else, but I haven't helped myself first, so I wasn't in a place of health to do that.
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I wasn't qualified to do so.
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There's a lot of people like you can get a great education off of YouTube, with people saying a lot of great and profound things that you agree with, and then you can get a camera out and repeat those over and over and over again and create some really great sound bites.
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But if you haven't learned to actually apply what it is that you're talking about, that you're learning, then you can't help other people do it.
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Hey, Uncommon Leaders, welcome back.
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This is the Uncommon Leader Podcast.
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I'm your host, John Gallagher.
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I've got a great guest coming out for you today.
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He is going to give us a masterclass in growth, both personal growth and business growth, scaling and hitting it out of the park, and we'll have some themes there, both in business and in life.
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I'm bringing you a gentleman by the name of Nick Heider.
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He's the host of the Hit Streak podcast.
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It's got over 200,000 listeners.
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He's a philanthropist as well, involved in many things in his local community that I look forward to getting to hear more about, and he's clearly a thought leader in the leadership social media industry and he's been featured on organizations NBC, New York Times, ABC, all the big names where he's been featured.
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So we're honored to have him as a guest on the Uncommon Leader podcast.
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But he's also a devoted dad, husband and a man of faith as well, and I look forward to hearing all those things from here.
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So, Nick Heider, welcome to the Uncommon Leader podcast.
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Great to have you.
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How are you doing today?
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Well, john, it's an honor and a pleasure to be here hanging with you, man, and all of your amazing and loyal audience.
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Brother, let's give them what they came to get right.
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Absolutely, let's do that.
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Well, let's start off like I start off all my first time guests.
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I'm going to ask you to tell me a story from your childhood that still impacts who you are today, as a person or as a leader.
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Man, that's a great question.
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My childhood lasted until about my 35th birthday, if I'm being honest, right, okay.
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So that story is real simple.
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It was the last time that I went to my parents for help and they said this is the last time, don't come back.
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And that was when really everything that we have today started.
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That was the foundation of it.
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It was Nick.
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This is your life.
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It's time for you to take it and own it.
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You know what I mean, and that was the greatest gift for my family that we have today.
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That my parents gave us was freedom.
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It was freedom.
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Yeah, the little boots or whatever it is, the kick right, say no more.
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You know, again, as we're parents in this world today, it's so hard uh to to do that and I'm sure that was a tough decision for them.
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Uh, but no doubt, uh, some love that was there.
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That was really cool and, yeah, I get, I look forward to hearing how that shaped you uh, and some of the things that you are today.
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Uh, you're a former, former professional baseball player.
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I'm going to jump right into the podcast and the name of it, the Hit Streak podcast.
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What's behind the name Hit Streak?
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Or the philosophy, or what's there for you?
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I mean, I'm going to assume that there's some kind of baseball theme in terms of the title of it, but what's there for you?
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Well, it's really simple.
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In college I was on both a baseball and a music scholarship, and if you have a hit in music or in baseball, it's a good thing, and if you have a streak of them it's even better.
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That's where it came from.
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Yeah, you think about that as that hit streak and you put them together.
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I know I got a few years on you as you go through it.
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I remember those, uh.
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The last one that I remember really watching was Pete Rose's hit streak, uh, back in the day and then and then prior to that I'm not sure all the ones that he was trying to break, but that was really a lot of fun.
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And that type of hit streak, that type of momentum that you get on, it's positive and it starts to get um, inertia on the other side of a hit streak is a word you're never allowed to say in baseball, uh, whether that's a slump or something else.
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But look, in the world that you're living in today, with leadership and the influence that you have and maybe even part of your story.
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What are some of the influence that you have and maybe even part of your story?
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What are some of the things that you see today that leaders are running into, barriers that are keeping them from that hit streak or that momentum they're looking to generate.
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Well, leaders identify themselves first, and leaders always.
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You have to assume responsibility for everything, because if it's not your responsibility, it's somebody else's, which means they have to solve whatever the problem is that you might be dealing with or confronted with.
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So I was coaching my son's baseball team a couple weeks ago, as we sit today, and the theme of the post-game meeting was is, you know, none of the players stepped up and led, which means the whole team took a step back Right.
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So at the end of the day, you know there's a saying that we love that on bad players, nobody leads.
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On average players, um, at the end of the day, you know, there's a great.
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There's a saying that we love that on bad players, nobody leads.
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On average players, the coaches lead.
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And on great sorry, on bad teams, nobody leads.
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On average teams, um, coaches lead, and on great teams, the players lead.
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So that's kind of like that's the big theme for us.
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Um, as the kids grow up they're 15 this year it's like, guys, if you're leaning on us to get you fired up and ready to rock and roll, we've already lost.
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My job as the coach or the manager or whatever is to make sure that one of the players is stepping up and leading that team.
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Love that.
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I think about that because you're exactly right.
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Again, we stay in kids for a little while.
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15 15 year old.
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I got a chance.
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My brother coaches his son, which is eight year old.
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It's a little bit different world they're still trying to get into.
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Do we really keep score?
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Are we counting all the outs and things like that within baseball?
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But you get into the 13, 14, 15 year olds.
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That's the real deal.
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And travel baseball is real.
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But from a leadership standpoint, you're in the game and you have responsibility.
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You have accountability.
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You mentioned that.
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I love that analogy of bad teams, good teams and great teams.
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Good team has a really good leader in your world, nick, and as you again, as you coach and bringing that out, what are some of the things that you do to develop your own skills as a leader that you can pass down to your children as well?
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Well, obviously, personal development is a big thing, but I believe every generation has to be better than the previous one if we're doing it right.
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So I have to do things bigger and better and move things further than my father did, the same way that he did from his dad, and my son has to do the same thing.
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And if we continue to do that, generation after generation after generation one, we're going to end up creating generational wealth, but we're going to start to eliminate all those generational sins that are passed down from one generation to the next.
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So you know, at the end of the day being somebody asked me the other day who my biggest three mentors are in my life and I was like, well, probably my dad, my son and my wife.
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Right, because I learn from them every single day, specifically my son.
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My son is the greatest teacher I've ever had, because it's almost like looking at a reflection of yourself, just a younger version, and I already know what he's thinking and I already know what he's going to do stupid, or I know what he's going to do great, because it's.
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It's so crazy how you see, like the way that he learns, and there's so much in common that him and I have, even though there's 32 difference, uh or sorry, 29 years of age difference, you know.
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You know I love that and you think about the modeling I mean again, I think about country music that goes along with that.
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Um, you know he's always watching you.
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Basically, in terms of understanding, it becomes that mirror and I know that, listening and doing some research on you as well, that faith plays a really important role in your life.
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Also, how has that come even more when you stopped being a kid at 35 and how has faith played a role in your life and in your business, frankly too?
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Yeah, man.
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Well, I'll put it to you this way.
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So your faith is incredibly important, because how hard you believe in whatever it is that you believe in is going to directly affect the outcome of how you do things.
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And let me see if I can put it together like this.
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So one of the things that I struggle with going to going to church is there's people there's, let's say, 300, 350 people in the congregation surrounded.
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That I love, all right, that I care about in that congregation.
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But you know, if I was to have a conversation with them today and then have another conversation with them a year from now, a lot of those people, many of those people, most of those people, are going to be in the exact same spot they are today, Right.
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So, like for me, like I really struggle with that Proximity is important.
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I do think church is a great place to raise kids.
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It feeds my wife a lot, but I want to be around people that are moving the needle and you know, church turns into what a lot of people just do on Sunday, which means it's lost the meaning from the reason that they went the first time.
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So, like, every time after we leave church, I ask my wife and my son my daughter's not young enough to understand, or not old enough to understand yet but I asked my wife and my son what'd you get out of that message today?
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And basically they always tell me what the pastor said.
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And I said I didn't ask what the pastor said.
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I said what'd you get out of it, Meaning how are you going to use it, how are you going to apply it to your life this week, Because we'll be back next Sunday.
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So you empty the tank between now and next Saturday, fill it back up next Sunday, use it to move forward and grow Right.
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And so that's the big thing.
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And you see that in a lot of places in life that's one of the biggest problems that we see, Like when you know somebody will call and say, hey, I'm considering doing business.
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I've talked to a couple of other agencies.
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Those agencies promised me strategy in a certain number of clips and I'm like great.
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They told you what you're going to spend, when are you going to make it?
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When are you going to get a return on investment?
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That conversation never happens in those sales meetings.
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That's the point of advertising, right?
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So you know, I want to know who your editors are if I'm working with you, have your editors ever sold anything?
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Because if they haven't sold anything, how can they make a piece of video that sells something?
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Right?
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So looking good and converting new customers are two different things, right?
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So there's obviously an art and a science and even recipes to make ads that are to create ads that make people take action, and there's a lot of things that look really great that don't sell anything, and if you went on my Instagram right now, there's probably 5,000 really good looking things that don't sell anything.
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You know, I think about that, nick, and as we transition, maybe even from that personal side into the business side because they are mirrored really well, and you think about your behaviors and your question to your family as they hear the message on Sunday morning sounds similar to the questions you may have for clients that come into you as well.
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Is that what I'm teaching you?
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What are you doing to bring that forward?
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So, who are the type of leaders, the type of business people that you're looking to work with, and who are the ones you end up saying no to as well, cause you know they're not going to be, uh, in essence, doing the things that you're teaching them to do?
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If people don't do what they know is or what they should do, it's one of two things they don't believe that they, they don't believe in themselves, they don't believe they're worthy.
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Or that they don't believe in themselves, they don't believe they're worthy or that they can have whatever it is that can be had from whatever it is they're doing, or they don't believe the hype in what they're doing.
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So my job is to figure out do you believe in yourself enough to win?
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And then, do you believe in what it is that we're talking about enough to actually do it and follow through At the end of the day, doing what you said you're going to do?
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That's that's the most important and probably one of the most uncommon things that that people can do.
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It happens all the time.
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They say they're going to do something and they don't do it.
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So I'm looking for those people that can do what they say they're going to do more times than not, because that's momentum in the right direction.
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And then those people are the ones that like the whole reason that you advertise is because there's analytics, there's strategy, there's a purpose behind every single piece or whatever it is that you're doing, which means, like you know, a lot of times you might create an ad.
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You're going to run it multiple times.
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Well, you got to run it multiple times on time, on schedule and everything else Right.
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So, um, it's, advertising is very, very important and social media is really important because it's I mean, I look at Instagram as a CRM, with a newsfeed, with a live feed.
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You know what I mean.
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So, however we use our CRM, we're using a lot of those same tools and habits with our social media.
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Right, sliding into other people's DMs and things like that, paying attention to what they're liking and what they're talking to you about and those stories that are there, all things that are very important.
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I'm curious, nick, because you know we've both worked with an organization that ultimately teach uh.
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We're most powerfully positioned to help the person that we used to be.
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How do you use your story uh to influence your clients, to teach them, to help them understand uh what can happen, and maybe share one of those misses just swinging a miss that you had up until the point you were 35?
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That has helped shape your business today.
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Well, one of the biggest problems that I have that I constantly fight in business is I don't part ways with people soon enough.
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So I want to change people, sometimes when it's the wrong kind of change.
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I need to just change the people, not change the people, if that makes sense.
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I can't change a person, but I can remove that person from the circle and put somebody else in there.
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That's the kind of change that's often required, Because a lot of times I make it about the person that probably shouldn't be here anymore.
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Yet I'm holding on to them when that's not the most important person in the equation.
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They're actually here to serve the business that serves a person and I got to do what's best for that person the customer at the end of the journey, right?
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So that's probably like my biggest thing I need to work on in leadership constantly is it's okay if you're not the person for me right now?
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You know what I mean as a matter of fact, if I'm spending time with the wrong person, the right person isn't getting the attention they need, Right.
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And that's how you you have to think about it that way.
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Yeah, all those yeses that you say are no's to somebody else.
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If you look at it from that perspective and I actually had, uh, when I thought about starting my own company five years ago it was a conversation with a business mentor of mine who said you know, you don't have to worry right now about who you say yes to, because at some point in your journey you're going to have to decide who you're going to say no to.
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They're not lined up with your values, they're not lined up with, again, the disciplines that you're trying to teach them and make that happen.
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And I got to tell you, nick, it's one that I struggle with as well, and I'm going to assume that leaders struggle with it every day, whether it's employees that they work for that may be getting results that are very important and their behaviors aren't lined up, but they have to hold on to that person because they're so valuable, they're a rainmaker in their organization, but they know they're doing damage.
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It's happening similar in business for you.
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So how have you developed that skill?
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What is it for you, nick, that allows you to get better at that?
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The same way a manager makes out a lineup or puts in a substitution in the middle of a game, or a pinch hitter or a pitcher.
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You lean on what you know, you lean on analytics, you lean on the outcome that you're chasing right now, which usually, at the end of the day a satisfied customer is the ultimate outcome for any business.
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So if you can really hone in and focus on that and make sure that you've got the right people, a lot of times it's not often the wrong person, they're just in the wrong position.
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Tom Brady won a lot of Super Bowls, but if you'd have put the center behind him and Tom Brady hiked the ball to the center and he was the quarterback, they wouldn't have done as good, they would have been out of position.
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So, as silly as that sounds, a lot of times that is the fundamental issue.
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Hey, uncommon Leaders, hope you're enjoying the episode.
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So far.
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I believe in doing business with people you like and trust, and not just a company name.
00:15:39.931 --> 00:15:43.458
That's why a strong personal brand is essential, whether you're an entrepreneur or a leader within a company.
00:15:43.458 --> 00:15:50.789
Brand Builders Group, the folks who have been helping me refine my own personal brand are offering a free consultation call with one of their expert brand strategists.
00:15:50.789 --> 00:15:58.544
They'll help you identify your uniqueness, craft a compelling story and develop a step-by-step plan to elevate your impact.
00:15:58.544 --> 00:16:07.663
So head on over to coachjohngallaghercom slash BBG, as in Brand Builders Group, to schedule your free call and take the first step toward building a personal brand that gets you noticed for all the right reasons.
00:16:07.663 --> 00:16:11.149
That's coachjohngallaghercom slash BBG.
00:16:11.149 --> 00:16:12.839
Now let's get back to the episode.
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Absolutely Well again, you talk about that baseball analogy.
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Those nine players on the field have different positions for a reason.
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You're generally not going to put that pitcher at shortstop.
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That may work when they're young, but that's not going to work in professional baseball.
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For success, you got to find the right seat for the person, the right position on the field for them to play or, frankly, make changes when they are not doing the things that they need to be doing, all things that are very important, and I love using sports analogies to go through that.
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Look, if you waited until you were 35 to stop being a kid, some of the things that you've achieved since you were 35 are pretty astounding, pretty uncommon in terms of business growth, in terms of the philanthropy that you talk about and how you give back.
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What do you think are the one or two attributes that you have that have made that possible when you hit 35?
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It's man, it's just drive, it's just, it's just drive.
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It's confidence, it's, it's a, it's obsession, it's wanting to know.
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You know, once you figure out your purpose like that is, once you figure out your purpose right now, cause my purpose has changed multiple times.
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But once you figure out your purpose right now, because my purpose has changed multiple times but once you figure out your purpose, you have to finish whatever it is that you're called to do to serve that purpose, because that's where the gift of the next thing is hidden is in the end of something else, right?
00:17:37.258 --> 00:17:42.121
So if you quit and you don't finish, you don't get the gift at the end and you definitely don't find what's in it for the next person.
00:17:42.121 --> 00:17:48.820
Even going back to people, there's only so much time you have for the people in your life.
00:17:48.820 --> 00:17:51.474
So I think a lot of times you know God has to remove somebody from your life to make room for the next person.
00:17:51.474 --> 00:17:59.835
So at the end of the day, it's capacity, it's understanding what all your KPIs are that are going to make you successful.
00:17:59.835 --> 00:18:02.884
Most importantly, it's knowing exactly where it is that you want to go.
00:18:02.884 --> 00:18:08.605
Your GPS only works if you give it a specific destination at the end.
00:18:08.605 --> 00:18:15.275
If I just type in Nashville, tennessee, I couldn't tell you if I'll even be an hour from where it is that I need to go.
00:18:15.275 --> 00:18:29.550
But if I give it a specific address, it's going to give me all the ways in which I can go there, how long it's going to take to get there and if something happens to that path along the way, it's going to give me all the new ways in which I can get there and the new time of arrival at that destination.
00:18:29.550 --> 00:18:35.086
So if you just treat your whole life like a GPS, everything that you're doing like a GPS it's crazy.
00:18:35.086 --> 00:18:36.560
You'll find out where you're at in your journey.
00:18:37.335 --> 00:18:43.067
You know, like one of my favorite things I love to say is we, most of us went to school for at least 13 years, k through 12.
00:18:43.067 --> 00:18:53.511
What I'm for sure of is if I'd have been there eight, nine, 10 years and I didn't know when I was getting out, I would have been out, Dude, I'm never getting out of here.
00:18:53.511 --> 00:18:58.536
But if they were like no, no, no, dude, you only got three more years and it's over, I'm like oh, okay, I get it.
00:18:58.536 --> 00:19:05.324
So, especially when it comes to digital marketing, social media and such people can really get into it for about 90 days.
00:19:05.324 --> 00:19:09.328
But day 91 is when all of a sudden they realize I ain't made any money.
00:19:09.409 --> 00:19:11.151
If I'm not making money doing it, it's a hobby.
00:19:11.151 --> 00:19:20.721
I like doing other things better than this for my hobbies.
00:19:20.721 --> 00:19:23.463
Again, if you're going to post one time, if you're only going to do it once, why do it once?
00:19:23.463 --> 00:19:25.365
What were you going to get out of that?
00:19:25.365 --> 00:19:28.028
Most of the time it's because they wanted to post.
00:19:28.028 --> 00:19:30.250
It was about you and not the people you can help.
00:19:30.250 --> 00:19:38.570
At the end of the day, if it's about the people you can help, you'd be posting every minute of every single day because you'd want them to get your message.
00:19:38.570 --> 00:19:39.194
Does that make sense?
00:19:39.694 --> 00:19:40.999
I'm following you, nick.
00:19:40.999 --> 00:19:43.246
As I listen to you, there's words that come to my mind.
00:19:43.246 --> 00:19:46.007
Well, first of all, as you talked about the GPS, it's intentionality.
00:19:46.007 --> 00:19:51.951
Yeah, some is not a number, soon is not a time, and Nashville is not the place where you want to finalize.
00:19:51.951 --> 00:19:55.615
It's got to be that address that you want to hit, so you know you're going to get there.
00:19:55.615 --> 00:20:02.578
So, being very intentional and I also hear that in terms of even the relationships that you allow in your life, you have to be very intentional.
00:20:03.119 --> 00:20:07.126
Second thing I heard, you know heard is the direction, is the target.
00:20:07.126 --> 00:20:08.990
You've got to have a target that you want to hit.
00:20:08.990 --> 00:20:11.384
How are you going to know when you get there?
00:20:11.384 --> 00:20:15.626
If you just put Nashville, you'll see the sign when you come in, but have you really won?
00:20:15.626 --> 00:20:20.807
And so having a scoreboard, having a target, knowing when you get there, is very important as well.
00:20:20.807 --> 00:20:23.280
And then the last is that discipline.
00:20:23.561 --> 00:20:33.859
Over and over again, the ones who are going to win are consistent you use the word drive but the ones that are going to win are consistently doing the same thing over and over again.
00:20:33.859 --> 00:20:36.306
Ultimately, until they see those results.
00:20:36.306 --> 00:20:37.615
Many times, at least what I've heard.
00:20:37.615 --> 00:20:44.199
You know people will quit a day or two before they get to that journey because it just gets to be a little bit too hard.
00:20:44.199 --> 00:20:48.366
I think all those, all those points that you have, are be a little bit too hard.
00:20:48.366 --> 00:20:51.712
I think all those points that you have are totally critical.
00:20:51.712 --> 00:20:59.339
Now and I've also heard you talking in the mix you drive very important as a dad and husband and business leader.
00:20:59.339 --> 00:21:09.003
How do you intentionally balance out that GPS as well to make sure that you're able to be able to have the time to coach your son on his baseball team and be able to be a good husband as well?
00:21:09.785 --> 00:21:14.458
Uh, and be able to be priorities, priorities, prioritization, right.
00:21:14.458 --> 00:21:20.739
So when you have those things in order, uh, first and foremost is, um, you know my own faith.
00:21:20.739 --> 00:21:24.935
If I'm not healthy enough to help my son and my wife or anybody else, I can't do that.
00:21:24.935 --> 00:21:25.597
Right?
00:21:25.597 --> 00:21:28.403
You can't help people off the airplane If you're passed out on the floor.
00:21:28.403 --> 00:21:31.675
You have to have the oxygen mask on yourself first, right?
