Sept. 30, 2025
Live Life Boldly: Maritza Davila on Retiring at 23, 5X Revenue, and Building Leaders of Leaders
What does it mean to retire at 23—and still work with passion and purpose? In this episode of The Uncommon Leader Podcast, host John Gallagher welcomes Maritza Davila, a business consultant, speaker, and bold believer in values-driven leadership. Maritza’s journey is anything but conventional—and her frameworks are designed to help leaders move from chaos to clarity. Whether you're an executive, an emerging leader, or someone navigating faith and ambition, this episode offers practical tools ...
What does it mean to retire at 23—and still work with passion and purpose?
In this episode of The Uncommon Leader Podcast, host John Gallagher welcomes Maritza Davila, a business consultant, speaker, and bold believer in values-driven leadership. Maritza’s journey is anything but conventional—and her frameworks are designed to help leaders move from chaos to clarity.
Whether you're an executive, an emerging leader, or someone navigating faith and ambition, this episode offers practical tools and deep inspiration.
💡 What You’ll Learn:
👉 Redefining Retirement: How Maritza built financial freedom at 23 through real estate—and what “retirement” really means when you’re purpose-driven
👉 Fearless Public Speaking: Why Maritza has never feared the stage, and her advice for leaders who do
👉 Optimization in Action: The story of how she helped a client 5X revenue in just 3.5 months
👉 The TRACK Loop: A weekly reflection system—Target, Record, Analyze, Correct, Keep momentum
👉 The GROW Methodology: Guide, Research, Optimize, Win—how to build a business aligned with your values
👉 SPUR Values: Service, Progress, Usefulness, Reliability—Maritza’s personal compass for leadership
👉 Whole-Person Leadership: How she prioritizes health, marriage, and business with intentional habits
👉 Mission-Driven Impact: Why she’s committed to edifying “leaders of leaders” for deeper, ripple-effect transformation
👉 Her Billboard Message: “Live life boldly.”—and why courage is the antidote to cultural fear
👉 Watch full episodes of The Uncommon Leader Podcast here:
🎥 YouTube → https://youtu.be/aTrjbjV85lE
🔔 Subscribe for weekly leadership insights
🎧 Listen on Buzzsprout: https://coachjohngallagher.com/podcast/
📍 Learn more about Maritza:
Website: https://opt360.co/
LinkedIn: https://www.linkedin.com/in/maritzadavila/
YouTube Channel: https://www.youtube.com/@_maritzadavila
Instagram: https://www.instagram.com/_maritzadavila
🎧 Tune in now and share with a leader who needs this message. 💬 Leave a review if this episode sparked something in you. 📩 Interested in coaching or guest referrals? Visit johnrgalagher.com to connect.
#UncommonLeaderPodcast #LeadershipDevelopment #FaithDrivenGrowth #CoachingForImpact #Optimize360 #TRACKLoop #GROWMethodology #SPURValues #LiveBoldly
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Did you know that many of the things that I discuss on the Uncommon Leader Podcast are subjects that I coach other leaders and organizations ? If you would be interested in having me discuss 1:1 or group coaching with you, or know someone who is looking to move from Underperforming to Uncommon in their business or life, I would love to chat with you. Click this link to set up a FREE CALL to discuss how coaching might benefit you and your team)
Until next time, Go and Grow Champions!!
Connect with me
00:00 - Welcome & Maritza’s “Retired at 23”
02:20 - Redefining Work, Purpose, and Passion
04:40 - Fearless Public Speaking: Audience First
09:10 - Practical Speaking Tips That Stick
11:05 - Inside Optimize 360: Chaos to Clarity
15:20 - 5x in 3.5 Months: The Playbook
19:00 - Funnel Focus: Challenges and Webinars
21:30 - Momentum Metrics: Goals You Can Track
25:10 - You Can’t Excel What You Don’t Prioritize
26:50 - Sponsor: Build Your Personal Brand
28:20 - The TRACK Loop for Better Decisions
WEBVTT
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And so I told them, okay, well, the first thing we need to do is come up with a goal, right?
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So let's talk about your goals.
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And so I had a client and she told me my goal is I want to make, you know, 1.2 million in revenue.
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I've been trying to do this for four years.
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And I said, great.
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So then I went with her.
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Uncommon leaders, welcome back.
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This is the Uncommon Leader Podcast.
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I'm your host, John Gallagher, and I've got a fantastic guest for you today.
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Maritza De Villa.
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She's here as the founder, if you will, Optimize 360.
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And I'm lower to our energetic conversation today.
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We've already had so many good things we chatted about before we even hit the record button on this conversation that I'm hopeful that we haven't used all of them up yet.
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Maritza is going to bring an energy that you're looking for to ultimately encourage and equip you to be the leader that you were called to be.
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Maritza, welcome to the Uncommon Leader Podcast.
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How are you doing today?
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I'm doing great.
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I'm so honored to be here.
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Thank you for having me.
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Yeah, it's going to be a great conversation.
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I'm really looking forward to it.
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Look, I want to jump right in.
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As I did some research and getting ready for the conversation, I came across something on your Twitter profile that said you retired at 23 years old.
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Now help me understand this.
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You're not retired, you're still working.
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What is going on?
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And what does that mean for you to retire at 23?
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Of course.
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So retirement to me means that you don't have to continue working.
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It doesn't mean you don't work, just have to work.
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And so I am very grateful that when my husband and I, we bought a real estate investment at the age of 23 that gives me rental income.
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And it's not passive income, as people say, but it is as passive, I think, as you can get.
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And at least from my experience.
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And I really haven't had to work.
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I have worked, obviously.
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I'm still working.
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But I I've had that has given me the opportunity to be able to work on things that I really love and I'm passionate about and not just go to a job and just pay the bills.
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And so that that's what I mean by retired at 23.
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I love that.
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I've had a friend of mine say he was reinventing himself after he quote retired.
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I've seen a book that's out there that says, let's retire the word retirement.
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And I I love how you talk about it in terms of being able to do, in essence, what you love to do.
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You know, many, many people, if I don't believe this statement, many people say if you can find and do what you love to do, you won't work a day in your life.
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But I actually see that the other way in that if you find something you love to do, uh, you have a passion for, you have a gift for it, and you have a market for it, you can get paid for it, then you'll work as much as you need to to make a difference inside of that space.
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So I I'm encouraged then.
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Good.
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I know you weren't done at 23.
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No.
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And I know let's let's jump into where you were.
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You just had a birthday post on your Instagram that talked about R.
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And I I love some of these uh descriptions where you start out that you are a business consultant, but you also say things like uh you're not a picky eater.
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Uh you say things like you want to live life boldly.
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I do.
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And but the other side, the one of the ones that I was really intrigued by is that you're never afraid of public speaking.
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And so I've often read that public speaking is like the number one fear that individuals have and the toughest thing to overcome.
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What does that mean for you to never be afraid of public speaking, to be able to chat like this in front of a group and really share?
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Yeah, so I say that because, like you mentioned, most people are afraid of public speaking, but I've never felt that way because even when I was a kid, or even like in high school and college, you know, most people when you have like a group presentation, there always had to be one person that had to go up and I was always like happy to volunteer, you know, and never had a problem.
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I mean, I've translated in my church, uh like, you know, in public in front of a bunch of people.
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And it's never like I'm not, I'm not really worried about what people may think of me, which is I think what most people what it really ties down to is the fear of public speaking.
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I am more interested or thinking about how possibly what I say could affect them and could impact them.
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And so I'm not really thinking about myself when I put myself out and do public speaking, uh, which I think is the uh what mostly ends up happening, right?
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Uh and so that's why I say that because I mean, all my life I've never been afraid of it.
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So it it comes very naturally to me and it it's just something I'm happy to do when the opportunity presents itself.
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So when someone says that to you, even as a consultant, yeah, I'm afraid to do public speaking.
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Like what's one of the what's one of the tips for you that you give them?
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Like, this is what I do to be not afraid of public speaking.
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What is it?
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I just think about the audience.
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And so as long as I am, I know exactly what I'm gonna talk about, and so there's a specific topic.
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And so I have to think, I'm thinking about the people that are there and how this topic could affect them in their personal life, could affect them in their business, could take them to make a decision and really lead them into a better place than when when they came in, they don't leave the same as they came out.
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And so I'm my advice to anyone that is afraid of public speaking is forget about yourself and just completely think about the audience and what you can possibly say uh to them that will lead them into action, lead them into results.
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And I mean, it's it's very fulfilling when after you speak, people tell you, wow, this was amazing.
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I learned a lot.
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That was very inspiring.
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I actually made this decision and turned into this result in my business or my person.
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So that's more fulfilling than uh the fear of it.
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I love that.
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And I I the other thing I hear in what you're saying with regards to advice is speaking on something that you know, speaking on something you have knowledge of or you're good at, whatever that is.
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A lot of times folks will try to speak on something that they aren't comfortable with, and that shows right outside their their public speaking when they aren't comfortable with the topic.
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So know who you're speaking with and also know the topic that you're speaking about and try to stay focused on that.
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Love that.
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All right, folks, listen in.
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Because I know that even I, and I have a few years on you, even or okay, several years on you, a couple decades.
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I know that I get nervous still a little bit when I'm doing public presentation.
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But if I know the topic and I understand who I'm speaking to and the impact that I want to have, that's powerful.
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And you even touched on it.
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The third thing, what makes it better for us speakers is the feedback that we get as well.
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You know, when somebody tells us that it made a difference, it certainly can be very encouraging for us to continue to do that.
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So I appreciate that.
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All right, let's learn a little bit, Maritza, about your business now then.
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Business is another one of those I ams that you really observe who you are.
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And tell me a little bit about Optimize 360.
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What do you do business with Optimize 360?
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Yeah.
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So we're gonna help business owners with a team to grow their business predictably.
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That's what I'm doing.
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And so the main pattern that I see, or the main problem that I see in multiple business owners, is that even though they're still successful in their business because there's momentum, things are moving, it starts becoming very chaotic.
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And so they may not have the most efficient systems or the most efficient resources to really optimize, like the name indicates, right?
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Um, to the best potential, to their best ability.
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So they have people, they have money and they have time, but they're not utilizing them so that they can, you know, basically get the the most potential out of them.
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And so I've seen that in many business owners.
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I've helped different types of business owners over the years.
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And business is something that I love.
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And I love learning about business.
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I I know that some some men or that I've like clients that I've had, they tell me, you know, I can't speak to my wife about my business because it's just not a topic that they're interested in.
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But I've all my life been interested in business for as long as I can remember.
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And it is constantly a topic of conversation with me and my husband.
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So it's just great that I could make it uh into a business for myself.
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No, I appreciate that because, and again, you and I have a common uh organization that we work with, brand builders group, and their CEO, Rory Vaden, the most powerful quote that I've heard him say before is that you are most powerfully positioned to help the person that you once were.
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And it sounds like, again, you had a passion for that in your past.
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Tell me a story from your past that you know really encouraged or inspired you then to start a business and say you wanted to help others do that.
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Yeah, 100%.
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So this was the really the turning point for me when I realized my natural skill set and ability to help business owners.
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Because as you know, when you are trying new things, there's a lot of self-dow and things that come into your mind of can I even do this?
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Like, am I even, like you said, positioned?
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Am I even equipped for this to be able to help these people?
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But I had worked with several business owners, but it wasn't until I worked with this specific business owner where he wanted me to essentially be the his right hand for about three businesses that he had.
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He was in real estate investing and he had a coaching company and so and a nonprofit.
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And so he just asked me, look, I I have this great vision that I want to do, but I need I need someone to help me execute on this.
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And so um at that point, I said, okay.
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And so we, I, I joined him and I was only there for about three and a half months.
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And I worked with him on marketing, on optimizing like his funnel.
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I worked with him on just the operation side of the business and making it really streamlined, making things uh automated and so all about uh like efficiency, as we were talking about.
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And I was able to see how in those short three and a half months, we were able to 5x the revenue money.
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And so after that, uh engaged, I had to sit back and think to myself, you have a natural skill set for this.
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Like it's not something that you have to study, even though I did study and I do have my MBA and I continue to study about business, no matter like any books, it's any, you know, course I've done so many courses, so many things, but because I'm interested in it, because it's a topic of that I find to be challenging.
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And I think because it's challenging, it's why I actually love it.
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And so I just sat back from that experience and saw, you know, my natural ability to be able to see things that maybe visionaries typically don't or founders typically don't see, and to be able to go in there and just execute.
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And so that that's when I realized, okay, I I can do this and started to channel that even more.
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Five X and three and a half months.
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That's pretty powerful in terms of understanding and very impactful.
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Thank you for sharing that story.
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What was the what was the biggest barrier that you saw that he was going through in terms of trying to, in essence, grow the business?
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And at least he was sharp enough to recognize he needed help.
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That was the that was the first start.
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But when you got in there and you can and you had that success, what was the biggest thing you found that was getting in the streamlining his marketing and his sales was really and so you know, he would do a ton of content, but it wasn't pinpointing them anywhere.
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And so it really just we, you know, worked and came up with a challenge where you know he funneled all his content into a specific challenge for people to go into.
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And then before he would do one-on-one sales with a a lot of the, you know, with a lot of the leads.
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And I I told him, you know, why don't you just sell on the webinar or on the challenge and just streamline it?
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You know, most people are not gonna want it, but you if you get, you know, 3% of the people that sign up to to do it, it's gonna lead to a lot more sales.
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And so he did, he did that and it did.
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It it worked out.
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And I love that the the numbers are important, there's no doubt about it.
00:12:02.879 --> 00:12:09.919
Uh, in some of your literature and some of the things that you've done, I I've seen you say things a couple of times metrics or just feedback.
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What does that mean?
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Tell me what you mean by metrics or just feedback.
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Yeah, I love talking about uh what I call momentum metrics.
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And so that's it's what it what it means.
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It's build momentum, more momentum into your.
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And so typically I see that a lot of my clients have no data.
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So they're not looking at data at all to make decisions.
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And so I tell them, okay, well, the first thing we need to do is come up with a goal, right?
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So let's talk about your goals.
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And so I had a client and she told me, My goal is I want to make, you know, 1.2 million in revenue.
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I've been trying to do this for four years and I haven't been able to hit it.
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And I said, Great.
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So then I went with her.
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I said, How many weeks do you work?
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Right.
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Because the companies don't all work 52 weeks a year.
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And so she told me, and then I said, Okay, let's make this annual goal into a weekly goal that you have to hit.
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And so we did this in quarter two, and I made essentially a scorecard for her, where weekly she had to put in billable hours and product sales and how many people she was reaching out to, things like that.
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And her quarterly goal was$290,000 for product sales.
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And with her tracking weekly these metrics by just two months, because she hadn't recorded the the last month yet, she had already hit 391,000.
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And so there's a study that I found that shows that if you track your goals weekly, your annual goals weekly, you are twice as likely to hit them.
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So I just implement that for my clients and show them the urgency and the importance of it because most people don't track anything.
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And so when you start tracking, then and you actually hold people accountable to those metrics, then you're gonna see a big difference in the growth of your business.
00:14:02.799 --> 00:14:12.159
It's certainly something as you look at that, the annual goal, and and that can come in resolutions that we have and things that we want to do from a leadership development standpoint, whatever those are.
00:14:12.399 --> 00:14:16.320
I love thinking about breaking that down into both weekly goals as part of that.
00:14:16.399 --> 00:14:21.200
But also the second component you talked about are what are the behaviors that I must do as well.
00:14:21.360 --> 00:14:23.919
So you talked about how many people that I'm reaching out to.
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So it's not just the number in terms of revenue, but it's also those behaviors or those disciplines that come into play.
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And I did my homework.
00:14:31.679 --> 00:14:35.279
You said you can't excel at what you don't prioritize.
00:14:35.840 --> 00:14:37.519
So tell me a little bit about that and what that means.
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Like how what gets in the way of folks prioritizing and doing the right things?
00:14:40.960 --> 00:14:44.559
Well, typically business owners that I work with are operating.
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And so they're dealing with the day-to-day.
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There's a ton of distractions day to day and just running your business.
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And so what ends up happening is that there is no priority because you're just your priority is just, you know, putting out the fires and making sure things are running.
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Doesn't mean they're running well, but they're running, you know.
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And so I like to tell them you you can't excel what you don't prioritize.
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So if you don't prioritize your goals, you don't prioritize meeting those goals.
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Then you won't, you won't hit them, right?
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You won't excel at that.
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And so that that's typically what I mean when I say that.
00:15:18.480 --> 00:15:18.879
Love that.
00:15:19.039 --> 00:15:22.159
Now, common leaders, hope you're enjoying the episode so far.
00:15:22.320 --> 00:15:25.759
I believe in doing business with people you like and trust and not just a company name.
00:15:25.840 --> 00:15:30.000
That's why a strong personal brand is essential, whether you're an entrepreneur or a leader within a company.
00:15:30.159 --> 00:15:37.200
Brand builders group, the folks who have been helping me refine my own personal brand are offering a free consultation call with one of their expert brand strategists.
00:15:37.360 --> 00:15:43.120
They'll help you identify your uniqueness, craft a compelling story, and develop a step-by-step plan to elevate your impact.
00:15:43.200 --> 00:15:53.600
So head on over to CoachJongGallagher.com slash BBG, as in brand builders group, schedule your free call and take the first step toward building a personal brand that gets you noticed for all the right reasons.
00:15:53.679 --> 00:15:56.960
That's coachjohngallagher.com slash BBG.
00:15:57.120 --> 00:15:58.399
Now, let's get back to the episode.
00:15:58.720 --> 00:16:06.639
Many times as coaches, as consultants, and we're advising and encouraging others to follow these disciplines.
00:16:06.879 --> 00:16:11.360
We have to know that we have to do those ourselves as well to be successful.
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What's a unique habit or two that you have that helps you to continue to grow, like you mentioned, uh, that's very important for you.
00:16:19.919 --> 00:16:20.159
Yeah.
00:16:20.320 --> 00:16:23.519
So I mean, really, it comes back to metrics and data.
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I actually tend to be the type of person that will make decisions based off my gut.
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Like if it doesn't feel good, you know, I always that's typically what I would do.
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It wasn't until I start implementing data that I said, okay, I'm have more of an analysis.
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So I see there's like a like a cycle that we typically go to when once we start tracking in our business.
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And so I call it like the track loop.
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And so T is like target, what's your goal?
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Right.
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Then you go into record, you're recording the results week over week.
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And then A is analyze.
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And so that's what I typically do is I analyze what I have done with the data to see is this working, is this not working?
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Because if this is not working, I don't need to waste more time doing this.
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This is not, it is not giving me any results.
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And then it goes to C, which would be correct, right?
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So we course correct over the week to see, or over the month or the quarter or the year to see what I'm doing is working well.
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How well is it working?
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Or it's not working.
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So then I'm gonna stop doing this and now I'm gonna focus my efforts on something that's more productive.
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And then K would just be keep the momentum, right?
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So we continually come up with new goals, right?
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We're we're I'm the type of person and the clients we I work with that are leaders, you're never satisfied with when you hit the one goal, right?
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You're always gonna make the next one.
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And so you just continue doing that.
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And that's the practice that I have in my own, my own life, my own business, uh, where I always implement specific um things that I want to hit and then track it and analyze it weekly to see if it's really working or not.
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That's what I was gonna ask.
00:17:57.599 --> 00:18:01.599
So weekly is the is the frequency in which you're trying to do that analysis.
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I might refer to it often to the list of the uncommon leader podcast as reflecting, taking a look at what's really happening, and then ultimately, as you said, course correcting or you know, what do I need to keep doing, start doing, or stop doing that's working or not working?
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I love that intentional reflection.
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And you mentioned you do that on a weekly basis.
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And I think that's probably about the right frequency as well.
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Not that it's you know up to me, but I think many leaders uh they want to do that on an annual basis, and it's just not frequent enough in terms of doing the course correction.
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So I I like how you said that.
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The other methodology that you've uh mentioned that I've read a little bit about is your grow methodology as well.
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Tell me at a high level, what is this grow methodology?
00:18:44.960 --> 00:18:51.519
Realize proprietary, you can share as much as you want to, uh, and how would somebody get started utilizing a methodology like that?
00:18:51.759 --> 00:18:58.400
Yeah, so the grow methodology is guide, research, optimize, and win.
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And how you get started, you get started with the guide component, which is there, you really need to reflect and think, well, what is important to me in my business, right?
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What are my core values?
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What are my goals?
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